We believe that transformational ideas can come from anywhere. From anyone. That’s why GSK and National Geographic have teamed up to launch a groundbreaking partnership that spans premium programming, custom storytelling and consumer engagement designed to inspire consumers to tap into their inner “genius."
National Geographic is partnering with GSK to bring to life the science and innovation behind their everyday, can’t-live-without, signature products — Excedrin®, Sensodyne® and Flonase® Sensimist™ — and will provide additional inspiration to engage consumers in realizing their own potential through CHASING GENIUS. The concept of CHASING GENIUS is simple: we all possess the potential for genius. With the launch of the CHASING GENIUS platform, we're offering an innovative, enduring way to nurture that genius.
The Excedrin® brand has been a leader in headache pain relief for more than 50 years, providing a range of effective, over-the-counter pain relievers. For more about Excedrin, go to www.excedrin.com. Experience the genius of Excedrin® Migraine and its specialized triple action formula that combines Acetaminophen and Aspirin to attack pain and Caffeine, to amplify the effect of the pain fighters.
Sensodyne® is the #1 dentist recommended toothpaste brand for sensitive teeth. Sensodyne® offers a range of products specifically formulated to provide proven relief from the pain caused by sensitive teeth as well as long-lasting sensitivity protection, with twice daily brushing. For more about Sensodyne® go to www.sensodyne.com. To experience how the genius of Sensodyne® is rooted in a tireless dedication to understand and treat tooth sensitivity, watch the following story on the science behind Sensodyne®.
Introducing new FLONASE® SENSIMIST™
Allergy Relief nasal spray. Using unique MistPro™ technology, FLONASE® SENSIMIST™ delivers powerful relief in a fine, gentle mist. For more on FLONASE® SENSIMIST™, go to www.flonase.com/products/sensimist/. To experience the genius of new FLONASE® SENSIMIST™, the following story highlights the innovation and inspiration behind the gentle mist that helps you BE>GREATER than your allergies.